Are You Still Rewarding Failure?

In an article published in the Online Video Insider, Gregory Wilson points out, "In the non-digital age, we knew that half of all the advertising that ran didn’t work.

In the non-digital age, agencies were paid well regardless how feeble or magnificent their efforts.

If an ad didn’t work, agencies blamed many factors. Not surprisingly, the creative itself was seldom on the top of the list."

I didn't know that, but I'm happy to say that we, at Global Video Technology, were ready to take advantage of the power of the digital age from Day 1 with our product.

Mr. Wilson continues,"If viewers click in to watch something, it’s probably because they are interested. How long they stay interested, can be measured as duration." The duration is the difference in time between the time the person began watching the video and when they stopped watching the video.

Mr. Wilson seems to think that the day is coming when the advertising agencies will be held accountable for delivering more duration, rather than less.

At Global Video Technology, we stopped monetizing failure right from the start. Our customers only pay for the exact amount of time their videos were watched, to the ten-thousandth of a minute. In addition, they can see the exact amount of time all their video viewings were used and determine whether or not it is a bad ad very easily.

Mr. Wilson loves the concept of "duration. We do too. That's why we took it into account when we developed our product FOUR YEARS AGO. Our customers have been able to evaluate duration for quite a while.

If you're considering video for your business advertising, or you're unhappy with your current video advertising, come over and check us out.