Online video is becoming a normal part of everyone's viewing habits. People actively seek out video content and are very receptive to it. Perhaps this is a good time to consider using streaming video in your own marketing efforts. Learn more HERE.
Source: http://blogs.mediapost.com/research_brief/?p=1614 (Posted January 9th, 2008 by Jack Loechner)
According to the latest Horowitz Associates report, Broadband Content and Services 2007, six out of ten high speed Internet users watch/download online video content at least once a week and 86% do so on a monthly basis, compared to 45% and 71%, respectively, in the 2006 study. News and user-generated, non-professional content are the most often viewed genres, followed by movie previews/trailers, music videos, and previews/segments of TV shows.
Weekly viewing of full episodes of television shows doubled from last year, with 16% of high speed Internet users watching TV online on a weekly basis.
(This is a strong indication that viewers are willing to watch longer video content, as long as it's interesting. Stop thinking in terms of TV ad spots for your advertising. Entertain and inform viewers about your products or services and get them involved with interactive content alongside your video).
Penetration of video-enabled handheld (portable) devices is on the rise as is viewing of video content on these devices. 27% of Internet users have a cell, iPod/MP3 player, or PDA with video capability, and an additional 23% do not have this capability but are interested in getting it.
Among those with video-enabled handheld devices, 35% watch video on their devices at least weekly and 62% do so at least monthly, translating to 18% of Internet users overall who watch video content on a handheld device at least monthly. This figure is up from 8% just one year ago.
Howard Horowitz, President of Horowitz Associates, Inc, concludes that "There is a dynamic relationship between broadband access, broadband content and broadband consumption… bringing more consumers to the platform… (which) creates an even greater demand (and expectation) for broadband video… the data suggest that broadband video is not cannibalistic to linear video, but rather, an enhancement to the consumers' 'traditional' TV experience."
(An opportunity exists to place your advertising in the hands of a viewer, no matter where they are, AND know who that viewer was and their email address. Video email on a PDA is a very powerful marketing tool, and we can provide that to you. Learn more HERE.)
Wednesday, January 9, 2008
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